Monday, December 28. 2009
Emotional Design, why we love (or hate) everyday things - Donald A. Norman
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"Emotional Design" is Norman's realization that his "The Design of Everyday Things |
" book was kind of incomplete. Not that it was wrong, but it lacked a fundamental aspect of how people perceive and use things: emotion. In "Emotional Design" Norman presents a framework for design based on three levels of processing at the human brain:
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